Welcome to China Business Cast Episode! Today we will be talking to Mr. Matias Zubimendi from China IP SME helpdesk on this episode. Mr. Matias Zubimendi is now working at China IPR SME helpdesk. He is an IP Business Advisor of European Union Chamber of Commerce in China and an Experienced Legal Consultant specialized in IPR with a demonstrated record of working in Latin America and China. The China IP SME Helpdesk supports European Union (EU) Small and Medium-sized Enterprises (SMEs) to both protect and enforce their Intellectual Property Rights (IPR) in or relating to Mainland China, Hong Kong, Macao and Taiwan through the provision of free information and services. These take the form of jargon-free, first-line, confidential advice on intellectual property and related issues, plus training, materials and online resources. Today we will be sharing inspiring cases about what problems did foreign brands encounter when entering China market in terms of trademark registration and Chinese naming and, what are the possible solutions to these problems.
Things in China are always changing faster than any other place in the world, especially when connected with technology, with patent and with laws. Because of the constant change, there are always huge market in China, which attracts companies all over the world. However, when a foreign company enters China market, it will definitely encounter with problems in rules, in trademark registration process, in patent protection, in communication with local agents and distributors, etc.
Sometimes it may find that the products or the name is already existed in China. Sometimes the problems are caused by misconception. Sometimes they are caused by choosing the wrong categories and classes where the company wants to protect itself. What can we do? Today, we will be focusing on the following questions:
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